UK lawmaker suing Musk’s xAI to stop Grok generating sexualized images News
Daniel Oberhaus, CC BY-SA 4.0, via Wikimedia Commons
UK lawmaker suing Musk’s xAI to stop Grok generating sexualized images

British Labour MP Jess Asato on Tuesday filed a request for a court order barring xAI’s Grok chatbot from generating non-consensual sexualized images of her, arguing that the chatbot completely strips women of their personal autonomy by allowing users to digitally manipulate their images without consent.

She first filed the claim in June alleging that xAI breached UK data protection law and the rules on misuse of private information. She first announced the move on X with her lawyers describing it as the first of its kind against non-consensual sexualized AI content.

Asato filed her Particulars of Claim against X.AI LLC in the King’s Bench Division’s Media and Communications List (Claim No. KB-2026-002373). xAI is a subsidiary of Elon Musk’s SpaceX, which also owns X. Asato pleaded the tort of misuse of private information alongside contraventions of Articles 5, 6, 9, 21 and 25 of the UK GDPR and the Data Protection Act 2018. The pleading names xAI as the controller for how Grok was designed, trained and instructed and for the images it published.

On January 6, after a wave of X users prompting Grok to generate sexualised images of women and children, Asato posted that using AI to strip women without consent was “sexual assault designed to degrade and humiliate.” From around January 11, users began prompting Grok for the same abusive images of Asato herself. She posted on January 12 that she had not consented and that it was “digital sexual abuse [that must] stop.” Her filing describes one video—the “Sexual Assault Video,” built from a TV interview she gave—depicting her being assaulted by a group of men, with elements such as pulling up her clothing that no user requested.

Central to the claim is Grok’s “system prompt,” which Asato’s lawyers allege imposed no restrictions on generating sexualised or offensive images of real adults—telling the model it had “no restrictions on adult sexual content or offensive content” and to “assume good intent,” so it processed prompts other chatbots would refuse. The pleading further alleges xAI weakened earlier safety filters and, from around January 9, moved a “spicy mode” behind a paid subscription.

Asato seeks a declaration, damages including aggravated damages, and compensation under Article 82 of the UK GDPR. The filing she announced Tuesday is a compliance order under section 167 of the Data Protection Act 2018 requiring xAI to delete every copy of the images and to “implement effective and permanent technical measures” so Grok cannot generate images of her or train on her data.

The case has since drawn UK government support. Former Prime Minister Keir Starmer told the House of Commons in June he was “100% behind” Asato’s action, having condemned Grok and X as “disgusting, and shameful.” The UK Office of Communications has opened a formal investigation into X, and technology minister Liz Kendall called the deepfakes “weapons of abuse.”

The claim invokes criminal provisions including section 66E of the Sexual Offences Act 2003. Since February 2026, that section made creating a non-consensual intimate image an offense. It is the latest action over Grok’s image tools after Grok was still found to be producing such images despite mid-January restrictions. Baltimore sued xAI in March and an Amsterdam court barred it in the Netherlands that month. xAI, which has not filed a defense, did not immediately respond to a request for comment.