The Florida House of Representatives voted Wednesday to pass a Consumer Protection Bill that would require transparency from companies regarding their data collection and use practices. The bill, which passed with bipartisan support in the Houses, would require businesses that collect a consumer’s personal data to “disclose certain information regarding data collection and selling practices to the consumer.”

Additionally, the bill gives Florida consumers the right to sue companies for misusing their personal data in the marketplace. This misuse includes selling personal or biometric data “without the consumer’s consent” and collecting categories of consumer information not specified in the company’s data use and privacy policies.

The bill not only requires companies to implement reasonable safety protocols to protect collected data, but also provides consumers a protected pathway to request their information back from these companies free of charge. To that end, the bill authorizes consumers to ask that their personal information be “deleted or corrected,” lest the company in control of the data be held legally responsible through either civil or private actions.

The lone Republican in the House to dissent from this bill, Rep. Anthony Sabatini, called it “one of the single largest regulatory burdens on Florida businesses,” yet this regulation is a cost many in the legislature deem necessary to bolster data privacy and consumer protection.

The bill speaks to the growing trend of “techlash” legislation springing up across the country. According to some, such bills are largely in response to concerns regarding BigTech’s power over consumers and the federal government’s alleged failure to adequately respond with appropriate cybersecurity measures.