[JURIST] Google filed a response Thursday to the European Commission (EC) [official website], rejecting EU antitrust charges that Google structures its search results to favor its own services over those of rivals. The EU's investigation [press release] of Google over various antitrust violations has been ongoing since 2010. The EU initiated antitrust proceedings [JURIST report] against Google in April with a filing of its Statement of Objections, specifically alleging that Google "systematically positions and prominently displays its comparison shopping service in its general search results pages," which has a negative impact on consumers. In a blog post [official blog], Google's general counsel Kent Walker stated Thursday that the EU's claims are unfounded and maintained that Google's current method of showing search results is the most relevant and beneficial for consumers. Google also rejected [NYT report] the EU's proposal that it should show ads ranked by other companies within its own advertising space. If the EC finds that Google violated the EU's antitrust policies, Google could face billions in fines.