The High Court of Australia [official website] unanimously ruled [judgment; summary, PDF] on Wednesday that Google [corporate website] did not engage in misleading or deceptive conduct in violation of Section 52 of the Trade Practices Act of 1974 [text, PDF]. The ruling overturns a lower court ruling [JURIST report]. The Australian Competition and Consumer Commission (ACCC) [official website] brought the case against Google challenging an advertising practice where advertisements were generated that indicated that by clicking on the link the user would be led to information about a competitor, but actually linked to the advertiser's website. On appeal, the High Court ruled that although the advertising practice was indeed misleading and deceptive, the representations were not made by Google, but rather by the advertisers. Google did not create the advertisements and was merely acting as a passive conduit for the advertisers. The High Court additionally stated that ordinary and reasonable users would not assume that Google had endorsed the representations made in the sponsored links. The ACCC stated [press release] that it will "will carefully review the judgment of the High Court to understand whether it has broader ramifications and will consider any consequences for enforcement of the Australian Consumer Law."