Due to the advantages arising from their scale and scope of coverage, each of the Big Four nationwide carriers is especially well-positioned to drive competition, at both a national and local level, in this industry. T-Mobile in particular—a company with a self-described "challenger brand," that historically has been a value provider, and that even within the past few months had been developing and deploying "disruptive pricing" plans—places important competitive pressure on its three larger rivals, particularly in terms of pricing, a critically important aspect of competition. AT&T's elimination of T-Mobile as an independent, low-priced rival would remove a significant competitive force from the market.

The worldwide consolidation of media is an ongoing global concern. Earlier this month a class action lawsuit was filed [JURIST report] against Apple [corporate website] and five major publishers for allegedly colluding to illegally fix electronic book (e-book) prices. In a Hotline article published last month [JURIST comment] Dave Saldana, Communication Director for Free Press, used the proposed AT&T/T-Mobile deal as an example of the enormous influence giant media corporations can bring to bear through massive public relations blitzes and the acquisition of political influence through the pouring of money into lobbying efforts and campaign contributions. As a result of exactly these kinds of efforts, AT&T had remained confident to this point that its T-Mobile purchase would go through, "because it knows it has several hundred million reasons to push for the merger, and millions of means to get it." In that sense antitrust concern regarding media consolidation is doubly founded, because unlike manufacturing or other traditional industry mergers, the resultant titans of media created through already-giant media company mergers not only dominate their own marketplace, but the information market as well, giving them leverage to sway public opinion and dominate the narrative when their own practices are questioned.