Consumer groups file FTC complaint over 'deceptive' online advertising schemes

[JURIST] The Center for Digital Democracy and the US Public Interest Research Group [advocacy websites] have filed a 50-page complaint [PDF text; press release] with the US Federal Trade Commission (FTC) asking it to look into allegedly "deceptive and unfair" advertising practices of Internet companies [CDD backgrounder], including web giants Microsoft, Google, and Yahoo! [corporate websites]. The consumer advocacy groups claim that current privacy protections mandated by the FTC [official website] are inadequate and that advertising practices "aggressively track us wherever we go, creating data profiles to be used in ever-more sophisticated and personalized 'one-to-one' targeting schemes."

The complaint further maintains that "the FTC has largely ignored the critical developments of the electronic marketplace that have placed the privacy of every American at risk." A Google spokesperson told the Washington Post that "the idea that trust of the user is paramount" is key in development of new advertising mechanisms. The Washington Post has more.



 

About Paper Chase

Paper Chase is JURIST's real-time legal news service, powered by a team of 30 law student reporters and editors led by law professor Bernard Hibbitts at the University of Pittsburgh School of Law. As an educational service, Paper Chase is dedicated to presenting important legal news and materials rapidly, objectively and intelligibly in an accessible format.

© Copyright JURIST Legal News and Research Services, Inc., 2013.